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How retailers’ mobile shipping options can diminish Amazon’s looming shadow

By Alex Samuely September 28, 2015 While Amazon’s Prime Now delivery service remains a top threat to retailers this holiday season, the key to maintaining sales stems from offering a multitude of shipping options on mobile applications and sites so that consumers can select the method best suited to their needs. The proliferation of delivery services on mobile suggests that consumers’ desire for instant gratification is at an all-time high – one that could skyrocket even more as the holidays approach and shoppers stress over receiving purchases in time for family get-togethers. Amazon’s massive inventory and Prime Now service may overshadow some smaller retailers, but others may be able to fight off competition from the conglomerate by ensuring they are offering a slew of different shipping options, ranging from same-day delivery to buying online and picking up in-store. “Same-day delivery gives some a clear advantage, especially if they are selling such items as food and diapers where time is more […]

Keep Reading How retailers’ mobile shipping options can diminish Amazon’s looming shadow

Forecast: Nearly Three-Quarters Of Digital Ad Spending To Be Mobile By 2019

Mobile display advertising to overtake search in new forecast. Greg Sterling on March 25, 2015 at 9:34 am   Forecaster eMarketer has projected that this year mobile ad spending in the US will effectively reach parity with the desktop. By 2019, the company says, mobile advertising will represent 72 percent of all US digital ad spending. If time spent and ad spend were in alignment, mobile advertising would already be worth more than spending on PC-based advertising. However that’s not the case. According to eMarketer’s forecast mobile display spending will exceed search this year and continue to widen the gap throughout the forecast period. Here’s what the numbers look like in 2015 and 2019 according to the company’s estimates: 2015 Mobile display: $14.7 billion Mobile search: $12.9 billion 2019 Mobile display: $34 billion Mobile search: $28.4 billion Ad spending within apps will outpace the mobile web by almost 3X according to the eMarketer projection. In 2015 the company expects almost […]

Keep Reading Forecast: Nearly Three-Quarters Of Digital Ad Spending To Be Mobile By 2019

Apple Watch: Marketers must raise game in battle for wrist

By Michael Barris March 10, 2015 Apple’s smartwatch will challenge marketers to find ways to deliver more concise, personal messages as consumers are drawn to a fashionable wearable with baked-in high-tech features that augers to jump-start the market. Apple’s Spring Event included announcements about both a thinner MacBook and a lower-priced Apple TV, but the most anticipated news concerned the Apple Watch, a device with the potential to dramatically reshape marketing due to Apple’s huge following and the watch’s limited user interface. Expected demand for the watch, which lets users receive calls, communicate by tapping on the interface, and features mobile applications promoting and measuring the user’s health, is expected to drive Apple to the top of the smartwatch market with 55 percent of global market share, according to Strategy Analytics. “Apple focused on making a beautiful, fashionable watch, which happens to have high tech baked in, rather than position it as a computer that has been baked into a […]

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Ticketmaster spotlights digital as mobile visitors outnumber desktop

By Alex Samuely March 5, 2015 Experts predict mobile ticketing will rise Ticketmaster’s focus shift to ticket management on mobile has paid off, as the brand saw more visitors to its mobile site than desktop in 2014’s fourth quarter, suggesting that mobile tickets have considerable traction behind them. As part of parent company Live Nation’s earnings statement, Ticketmaster revealed its renewed spotlight on event discovery and purchase. With many consumers turning to mobile devices for both browsing and purchasing services and products, Ticketmaster is hoping to tap into the massive growth opportunities on mobile for traffic and conversion. “Live events are inherently mobile,” said Daniel Laloggia, digital strategy manager at Walker Sands Communications, Chicago, IL. “People will be traveling to and from the event and if you need a desktop to access your tickets, or start times, or anything like that you’ll create a roadblock to your audience having a good experience. “It’s also likely that people will be learning […]

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Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. At this exclusive summit organized by this publication at the Time & Life Building in Midtown Manhattan, attendees will get to listen and meet with key executives moving the needle for mobile advertising, marketing, media and commerce. The conference, whose agenda is below, will be limited to only 200 delegates and is divided into brand- and retailer-led keynotes as well as concurrent deep-dive panel discussions with marketers, ad agencies and market researchers on various mobile verticals and disciplines. “The […]

Keep Reading Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

United Airlines boosts in-flight use of mobile on regional jets

By Michael Barris October 17, 2014 United Airlines will outfit more than 200 United Express regional jets with Wi-Fi as the airline boosts opportunities for in-flight use of mobile. The airline’s first Wi-Fi enabled flights will begin later this year, featuring Gogo’s ATG-4 advanced air-to-ground Wi-Fi on E170, E175 and CRJ700 aircraft. The move comes as airlines strive to match the ability of buses and trains to let customers use mobile in-transit. “Two-cabin regional jets play an important role in our network, particularly supporting our effort to offer the right levels of capacity and frequency in key business markets,” said Karen May, a spokeswoman for Chicago-based United. “Wi-Fi access is increasingly important to customers who fly these markets. “Additionally, we’re already installing Wi-Fi on our mainline fleet,” she said. “By outfitting our regional jets with Wi-Fi, we’re continuing to invest in in-flight connectivity and also expanding our customers’ ability to stay connected when they travel with us.” Long haul Starting […]

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Apple wows with Pay launch but disappoints with new iPads

By Michael Barris October 17, 2014 Apple, signaling its intention to own the mobile-wallet space, said its Apple Pay mobile payments system would begin Monday in time for holiday shopping, while unveiling the iPad Air 2 with high-tech camera features and the iPad mini 3. The Cupertino, CA-based maker of the iPhone announced the Apple Pay start date as a feature of its new iOS8.1 operating system. iPad Air 2 is a more powerful and thinner version of the iPad Air with new iSight and FaceTime cameras, faster wireless and Touch ID. With millions of consumers’ credit card information already on file through iTunes, Apple Pay is set to become a force in mobile payments, just as the more than 675,000 iPad-supporting mobile applications in Apple’s App store set the stage for the new iPads to make an impact this shopping season. “Leading up to this event there has been an overwhelming amount of pressure on Apple to come out […]

Keep Reading Apple wows with Pay launch but disappoints with new iPads

Restaurant chains eat up mobile for more personal, timely relationships – Mobile Marketer

By Staff reports August 11, 2014 Restaurant chains eat up mobile for more personal, timely relationships While each industry vertical has its own pace of technology innovation and risk-versus-reward criteria in regard to adoption, restaurant chains are experimenting heavily with mobile at present due to many customers using search, reviews and ordering from restaurants via smartphones. Please click here to read the entire story on Mobile Marketer Pillsbury Toaster Strudel taps Fruit Ninja app in “More Fruit” campaign Pillsbury Toaster Strudel is leveraging the popularity of the Fruit Ninja mobile application with flying-fruit video games and a live show by a fruit-slicing swordsman in support of its “More Fruit” campaign. Please click here to read the entire story on Mobile Marketer Hasbro modernizes family game night with Monopoly app Hasbro is addressing a threat to traditional board games from popular video games by updating its iconic Monopoly with a mobile application that links to users’ Facebook profiles, intending to entice […]

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Mobile to Account for a Third of UK Digital Ad Spend in 2016

By Alex Spencer | on April 28, 2014   Advertising spend in the UK will pass £20bn for the first time in 2015, according to forecasts from Warc and the Advertising Association, driven primarily by a meteoric rise in mobile spend. As previously reported in the IAB’s figures, ad spend on mobile broke £1bn for the first time in 2013, accounting for 16.4 per cent of all digital ad spend in the UK. In 2014, Warc forecasts that figure will grow 73 per cent, to £1.8bn – 25 per cent of all digital spend. By 2015, it will grow a further 45.4 per cent, to £2.6bn. That’s 32.7 per cent of digital ad spend, and a remarkable 5.8 per cent of the amount spent on advertising in the UK overall. Over the same period, spend on desktop will remain largely static, with a yearly growth of less than one per cent. “Another set of positive indicators to support the growth story – every pound […]

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Staples rapidly iterates in mobile to address online shift

By Chantal Tode March 12, 2014 Staples’ mobile Web site As Staples intensifies its online focus in the face of floundering bricks-and-mortar sales, the office supplies giant is planning rapid iterations of its mobile applications and Web sites to quickly build a best-in-class mobile retail strategy. Staples recently announced that with almost half of its sales coming from online, the retailer will close up to 225 physical stores. At the same time, it introducing a new iPhone app this year, its first iPad app and has put the resources in place to upgrade these as well as its mobile Web site on a frequent basis in order to better meet shoppers’ needs. “We just submitted our iPhone app and we will probably go through dozens of changes in the next 12 months,” said Faisal Masud, executive vice president of global ecommerce at Staples, Framingham, MA. “We have not done that in the past. “Our iPad app also goes out in a […]

Keep Reading Staples rapidly iterates in mobile to address online shift
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